How to Choose the Right Location for your Next Branding Session

Choosing the right location for your next Personal Branding Session is critical to your overall image, brand story, and visual presence. It is crucial to select a location that suits your business and is cohesive with your brand vibe. There are so many options from modern urban setting to studio clean and classic to a relaxed outdoors environment or coffee shop. How do you know where to start?

photo by Sharon Wallace Photography

Key factors to consider when selecting a location:

Brand Image:

·       Professional: A modern office space, conference room, or minimalist setting.

·       Creative: An art studio, outdoor urban landscape, or a unique architectural location.

·       Relaxed/Casual: A coffee shop, park, or outdoor nature setting.

Target Audience:

·       Business Professionals: Consider a professional office environment or a sleek urban backdrop.

·       Creative Professionals: Opt for artistic locations like galleries, studios, or vibrant outdoor settings.

·       General Public: Choose locations that are relatable and accessible, like parks, local businesses, or outdoor spaces.

Lighting and Background:

·       Natural Lighting: Look for areas with ample soft natural light, like open windows, shaded outdoor spots, or early morning/late afternoon settings.

·       Controlled Lighting: Consider studio spaces with professional lighting setups for precise control.

·       Minimal Distractions: Choose locations with clean, uncluttered backgrounds that won't detract from your subject. 

photo by Sharon Wallace Photography

Location options to consider:

Studio Space:

Provides full control over lighting, background, and setting, ideal for a polished look. 

Outdoor Locations:

Parks, gardens, city skylines, or natural landscapes can offer a more relaxed and authentic feel. 

Office Space:

Your own office, a co-working space, or a rented conference room can convey professionalism. 

Home Setting:

If appropriate for your brand, a well-lit corner of your home office can be a personal touch. 

Unique Venues:

Museums, historical buildings, or local landmarks can add character and interest to your branding photos. 

Important steps before finalizing a location:

Consult your photographer:

Discuss your brand vision, target audience, and desired aesthetic to get their input on suitable locations. 

·       Scout locations in advance:

Visit potential spots to assess lighting conditions, background elements, and accessibility. 

·       Check for permits:

If shooting in public spaces, ensure you have necessary permits to avoid any legal issues. 

·       Consider logistics:

Factor in travel time, parking availability, and potential weather concerns. 

photo by Sharon Wallace Photography

Are you ready to find your next location for a Personal Brand Session? Let’s Chat! Sign up for my newsletter or a complimentary consult!